In this stage, potential customers will be interested to learn more about your brand, services, or products, by registering their data in email lists, leaving phone numbers, requesting a demo or a price quote, or requesting to know more by any other means... And we call them "Leads".

The sales team here should strive to convert interested customers to real customers, who have made a purchase. and this will be through certain channels such as sending emails, retargeting with advertisements ..... etc.

KPIs: we can measure our success in the consideration stage by knowing how many emails have been opened by customers, how long they stay on the site, how many of them re-visit again, clicks on the retargeting ads, and so on.

The goal of the conversion stage is to transfer the customers from the first and second stages to the third stage, which is the purchase!

For example, a large number of customers may put the product in the basket, yet they leave the basket without completing the purchase. 

Our main role here is to make sure that clients are converting and buying.

KPIs: Measuring the Conversions stage is through Conversion Rates, Orders, Number of Items, and Revenue.

Here, We do not just want the customer to buy once... we need the customer to have permanent loyalty to the brand. So we prefer your audience to be all the time connected to the brand, interacting with it, and waiting for every new thing to be presented.

Communication with customers in this stage will be through emails, creating loyalty programs, providing competitive offers & advantages, mailing newsletters, and others.

KPIs: As for measuring the Loyalty stage outcome, this will be through CLTV (Customer Lifetime Value), repurchasing, and interacting with the brand through any of the marketing channels.

Arriving at this stage means that we have reached customers, and not only do they buy from you more than once, but also, we have reached that they are talking about your brand, services, or products to other potential customers. We gain this through their complete satisfaction with the brand, good experiences, and quality of services or products.. a thing we call "delight your client".

KPIs: Measuring the stage of advocacy results, will be through the number of times the brand is mentioned by customers on social media, reviews they leave, and more...